Everywhere I go I hear people mentioning remakes through gritted teeth. Total Recall. RoboCop. The Evil Dead.
Kim Peirce’s Carrie remake is another one that I keep hearing whispered about, often angrily. However, if the images of Chloe Moretz covered in blood don’t set your mind at ease somewhat, then I don’t know what will.
However, moving along.
Viral marketing is a powerful tool today. It can work wonders, and with that in mind, let’s take a look at some viral promo materials from Carrie that cropped up on the film’s official Facebook page…
The synopsis is as follows,
A reimagining of the classic horror tale about Carrie White (Chloë Grace Moretz), a shy girl outcast by her peers and sheltered by her deeply religious mother (Julianne Moore), who unleashes telekinetic terror on her small town after being pushed too far at her senior prom.
The quiet suburb of Chamberlain, Maine, is home to the deeply religious and conservative Margaret White (Moore) and her daughter, Carrie (Moretz). Carrie is a sweet but meek outcast whom Margaret has sheltered from society. Gym teacher Miss Desjardin (Judy Greer) tries in vain to protect Carrie from local mean girls led by the popular and haughty Chris Hargenson (Portia Doubleday, Youth in Revolt), but only Chris’ best friend, Sue Snell (Gabriella Wilde, The Three Musketeers), regrets their actions. In an effort to make amends, Sue asks her boyfriend, high school heartthrob Tommy Ross (newcomer Ansel Elgort), to take Carrie to prom. Pushed to the limit by her peers at the dance, Carrie unleashes telekinetic havoc. Brian De Palma’s 1976 film version of CARRIE earned Oscar nominations for stars Sissy Spacek and Piper Laurie.
MGM and Screen Gems’ CARRIE is directed by Kim Peirce and produced by Kevin Misher (Public Enemies). J. Miles Dale (The Vow) serves as executive producer, and Roberto Aguirre-Sacasa (Big Love) wrote the script from King’s original story. CARRIE’s creative team includes Director of Photography Steve Yedlin (Looper), Production Designer Carol Spier (Eastern Promises), Costume Designer Luis Sequeira (The Thing), and Editor Lee Percy (Boys Don’t Cry).